Walmart Holiday Gifting

A LITTLE HEART | In the world of retail, the holidays are make-or-break. A retailer’s whole year can end in the black or in the red based on its sales during this period. For this critically important holiday season, we worked with Walmart to develop messaging targeting African-American millennial moms.

The Go-To Solution

The messaging needed to focus on “gifting” with Walmart being the go-to solution for getting the hot holiday gifts desired during this period. The creative strategy was to craft an integrated campaign of not just traditional TV, but also online and experiential extensions.

Chris Surrey, ECD at GlobalHue & Partner & Sr. Digital Producer at PBL
Erik Iversen, Director, Integrated Content Production at GlobalHue
Lionel Coleman, Director/DP at PBL Media Group
Stanley Yorker, Creative Director (Writer) at GlobalHue
Nichola Taylor, Senior Art Director at GlobalHue
Josh Rosenblat, Senior Writer at GlobalHue
Mallie Mickens, Motion Graphic Designer (Pixod)
Lisa Mogol, Adam Schwartz (Beast NY), Editors

A Little Heart Theme Music Produced by Frisbee Tunes & Surron Music & Publishing Company
Music by Tyrone Brown