Gold Peak Tea

FEELS LIKE HOME | Gold Peak is a tea that transports you back to the feeling of home, no matter what you consider home.


Extending on the previous year’s successful “Taste of Home” campaign in 2017, we used our cross-cultural understanding of families and audience insights to focus on the modern evolution of what the community calls home. It’s no longer just 4 walls, but the company you keep.  Whether by blood or by choice, Gold Peak celebrates all types of families.



Working with a talented UM Studio team, we were tasked with creating the first branded content Facebook watch series for Tastemade called ‘Feels Like Home’, which is a 5-part series that explores different types of families and how they have created the feeling of home no matter where they are.

Watch At Home On The River
Watch Brothers In Brass
Watch 400 Grandparents



In addition to our series, Tastemade hosted a live “Friendsgiving” event at their studios with June, our lead host from the ‘A Place At Our Table’ episode 2, to not only show the evolution of modern traditions and families, but how you can celebrate with your own family in your home.

Korean-Style Stuffing With Gold Peak
Friendsgiving Celebration with Gold Peak
UM Studios Team:

Rob Hersey, VP Creative Director
Chris Surrey, Creative Director
Lindsey Brand, Associate Creative Director
Tamika Blockett, VP, Content Director
Luz Corona, Content Manager