GABEBABETV | As a way to help bring awareness to the Walmart Family Mobile data plan for budget-conscious cellphone users, we identified and recommended that the world’s largest retailer establish a relationship with an interracial couple from Indiana known as Gabe & Babe.
Walmart Family Mobile
FAMILY MOBILE PLAN WITH GabeBabeTV
Online Contest
Even before the production of the TV commercial, Paintbox Labs assisted the couple in announcing an online contest to help them decorate and make their humble home TV-ready using furnishings and accessories available at Walmart.
COUCH CONVERSATION DESIGN CONTEST
DESIGN CONTEST WINNER + ANNOUNCEMENT
Thread of Continuity
Additionally, the spot was given extra energy by using an original song performed by the group Kindred the Family Soul. The group was featured separately in its own Walmart commercial around family gatherings and their music was a thread of continuity connecting the two executions into an “influencer” campaign.
The finished commercial with Gabe and Babe was so successful that Walmart engaged them for separate online promotional efforts beyond Family Mobile and has requested several follow-up commercials with them announcing a new, more robust data plan offering.
INTEGRATED EXTENSIONS
FUN WITH YOU
TEAM:
Chris Surrey, ECD at GlobalHue, Partner & Sr. Digital Producer at PBL
Erik Iversen, Director, Integrated Content Production at GlobalHue
Tucker Walsh, Director at Missing Pieces
Stanley Yorker, Creative Director (Writer) at GlobalHue
Nichola Taylor, Senior Art Director at GlobalHue
Josh Rosenblat, Senior Writer at GlobalHue
Mallie Mickens, Motion Graphic Designer (Pixod)
Fun With You Song Produced by Surron Music & Publishing Company
Music by Richard Smith
Lyrics by Ron Surrey & Ronnie “Staff” Maggette
