WE ARE LIBERATORS | Most theme park advertisements carry the emotional weight of a Getty Images stock photo. That didn’t cut it when developing the next national brand campaign for Universal. We worked with our external agency partner, GSD&M, to deftly combine humor with the full-throttle experience of being at Universal with a proper sense of adventure, energy, and style. There was only one proper way to describe a day in the life at a Universal theme park: WOAH.
We launched a new brand manifesto and national campaign with GSD&M that captured this sentiment all the way from action through reaction. From the creative brief to scripts to casting to post-production, we were able to be right alongside our characters and guests as they experience what Universal has to offer.