Teradata

EYE OF THE BEHOLDERS | With the objective of setting the proper tone for and conveying the Teradata brand strategy in a video to debut with CEO Vic Lund’s unveiling of the new Teradata business strategy and direction, we presented three distinct creative concepts for his Partners User Conference Keynote Video, but landed on ‘The Eyes of The Beholders’ as the recommended concept.

The Eye of The Beholders

This concept worked to humanize through storytelling the inherently “colder” aspects of data and analytics and ultimately presented Teradata in a unique, inspiring and visually arresting way. This further plays out the beauty of data. The incredible stories that emerge from analytics at scale can not only transform business and industry, but inspire new questions in us all. The video used a focal-point approach with stock-motion footage and compelling special after-effects and motion graphics.

New Direction and Attitude

The video inspired viewers about the potential that can be achieved from harnessing the power of data and the value that Teradata can provide. It accompanied Teradata’s new CEO’s speech, and conveyed the corporate messaging, addressed the company’s new direction and attitude, and helped paint a vision for the future.

After the user conference, the video continued to be leveraged throughout Teradata channels including, being used by sales staff, internal meetings, featured on the website, in social media channels, by HR and in executive briefing centers.