OPEN HAPPINESS | When the Coca-Cola Company engaged us to help remind cross-cultural consumers to enjoy a Coke via television, we considered the tension-filled tenor of the times and created a spot that shows how an ice cold Coca-Cola is a social accelerant that can not only help to break the ice, but can also help to break through barriers of age, gender and race.
Just the addition of a Coke can help to make any of the many moments of the day just that much better.
As a long time sponsor of the Essence Festival, Coca-Cola also wanted an innovative way to remind festival attendees to beat the sweltering New Orleans heat and complement the red hot onstage performances with a refreshing Coke. The team created a Main Stage Moments game where audience member texted answers to trivia questions during a 30 second countdown. Winning responses were eligible to win prizes like a one-on-one, all-expenses paid Washington, DC cooking experience with celebrity Chef Huda.
Chris Surrey, ECD at GlobalHue
Chris Forrest, Senior Producer at GlobalHue
Jaci Judelson, Director at Tool
Tony Kause, Creative Director (Art Director) at GlobalHue
Bob Havlena, ACD (Copywriter) at GlobalHue
Mallie Mickens, Design + Development (Pixod)
David Henegar, Editor at Butcher
