DO YOU LIVE TO TRAVEL? | We were commissioned by American Express to work on a new microsite and print campaign to promote the Platinum Business FreedomPass Credit Card to the LGBT community.
This was the first digital project specifically geared towards gay and lesbian small business owners that combined the two most important parts of their world – their business and their lifestyle.
See the microsite at http://www.paintboxlabs.com/FreedomPass/
We developed tastefully executed creative, including original music and photography, that did not pander to gay and lesbian stereotypes, but showed the reality of their affluent lifestyle, which includes the heightened options, e.g. travel, afforded by having high entrepreneurial incomes, and/or dual incomes, often without the typical family expenses of children.
Chris Surrey, Executive Creative Director/Sr. Digital Producer at Pixod
Matt Shih, Creative Director (Art Director) at PBL
Mallie Mickens, ACD/Interactive Design (Pixod)
Photography by Colin Williams
Free Yourself Music by Richard
