Archive

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_separator type="transparent"][vc_separator type="transparent"][vc_column_text][dropcaps type='square' font_size='50' color='#FFFFFF' background_color='#f7931d' border_color='']J[/dropcaps]ACK IS BACK | Universal’s Halloween Horror Nights is The World’s Premier Halloween Event—where fans enter the sinister worlds from the big and small screen. The event features haunted...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_separator type="transparent"][vc_separator type="transparent"][vc_column_text][dropcaps type='square' font_size='50' color='#FFFFFF' background_color='#f7931d' border_color='']W[/dropcaps]E ARE LIBERATORS | Most theme park advertisements carry the emotional weight of a Getty Images stock photo. That didn't cut it when developing the next national brand campaign...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_separator type="transparent"][vc_separator type="transparent"][vc_column_text][dropcaps type='square' font_size='50' color='#FFFFFF' background_color='#f7931d' border_color='']T[/dropcaps]HE BREAK | A first of its kind docu-series on Rap Caviar, co-created by Spotify and Sprite. The series explored today’s hip-hop economy and how technological and social change is...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_separator type="transparent"][vc_separator type="transparent"][vc_column_text][dropcaps type='square' font_size='50' color='#FFFFFF' background_color='#f7931d' border_color='']K[/dropcaps]INDRED THE FAMILY SOUL | How do you develop targeted work for Walmart that could also be leveraged against general market audiences? By developing a targeted creative campaign with...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_separator type="transparent"][vc_separator type="transparent"][vc_column_text][dropcaps type='square' font_size='50' color='#FFFFFF' background_color='#f7931d' border_color='']M[/dropcaps]Y LIFE MASS CHOIR | MLMC was an unplanned, but divinely destined, offshoot of the production of a Walmart Holiday Gatherings television commercial celebrating African-American culture and tradition.[/vc_column_text][vc_separator type="transparent"][/vc_column][vc_column...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_separator type="transparent"][vc_column_text][dropcaps type='square' font_size='50' color='#FFFFFF' background_color='#f7931d' border_color='']A[/dropcaps] FAMILY AFFAIR | Family, whether by blood or otherwise, when gathered together create a sense of home. Nowadays, people spend moments like Christmas, Thanksgiving, 4th of July, and Memorial...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_separator type="transparent"][vc_separator type="transparent"][vc_column_text][dropcaps type='square' font_size='50' color='#FFFFFF' background_color='#f7931d' border_color='']F[/dropcaps]IRST TIMERS | What do you get when you pair a Universal Parks superfan with a couple of first-timers? The answer is “This Is Universal,” a six-part docu-series that...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_separator type="transparent"][vc_separator type="transparent"][vc_column_text][dropcaps type='square' font_size='50' color='#FFFFFF' background_color='#f7931d' border_color='']U[/dropcaps]NREAL VACATION | Real stories. Real guests. That’s the premise behind “Universal Stories," a new series from Universal Parks & Resorts. Each episode in this series of short films...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_separator type="transparent"][vc_separator type="transparent"][vc_column_text][dropcaps type='square' font_size='50' color='#FFFFFF' background_color='#f7931d' border_color='']A[/dropcaps] CHILD’S IMAGINATION | We worked with Play.Surron to help develop a new interactive book experience around an award-winning storybook-music project called ’Lil’ Chucky Charley & His Country Bug Friends’. This...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_separator type="transparent"][vc_separator type="transparent"][vc_column_text][dropcaps type='square' font_size='50' color='#FFFFFF' background_color='#f7931d' border_color='']B[/dropcaps]E A BUDDY, NOT A BULLY. | Since 2012, I have worked with Karen Klein, the bullied bus monitor from Upstate NY, as a trusted advisor on the launch...