Ford

DO YOU HAVE A FOCUS? | As part of a fully integrated multi-cultural marketing launch effort for Ford, we had the task of developing a national campaign for the Focus, Explorer, and redesigned Thunderbird. The Ford Explorer TV spot called “Car Wash” went on to be ranked as AdAge/IAG’s #18 for likeability in August 2003.

Chris Surrey, Associate Creative Director
Chase Conerly, Chris Surrey, Copywriters
Chris Surrey, David Pilgrim, Art Directors

Directed by Jacob Williams (Ford Explorer)